{"id":8618,"date":"2013-04-18T18:01:23","date_gmt":"2013-04-18T16:01:23","guid":{"rendered":"https:\/\/conecta13.com\/noticias\/se-habla-de-el-iv-estudio-anual-de-redes-sociales\/"},"modified":"2023-09-06T10:21:19","modified_gmt":"2023-09-06T08:21:19","slug":"se-habla-de-el-iv-estudio-anual-de-redes-sociales","status":"publish","type":"post","link":"http:\/\/conecta13.com\/en\/se_habla_de\/se-habla-de-el-iv-estudio-anual-de-redes-sociales\/","title":{"rendered":"Se habla de&#8230; el IV Estudio Anual de Redes Sociales"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-full wp-image-1044\" alt=\"IVestudioanualRRSS\" src=\"https:\/\/conecta13.com\/wp-content\/uploads\/2023\/09\/IVestudioanualRRSS.png\" width=\"250\" height=\"184\" \/>A comienzos de 2013 se publicaba la cuarta oleada anual del <em>Estudio de Redes Sociales<\/em> del\u00a0<a href=\"http:\/\/www.iabspain.net\/\" target=\"_blank\" rel=\"noopener\">IAB Spain<\/a> y <a href=\"http:\/\/www.elogia.net\/\" target=\"_blank\" rel=\"noopener\">Elogia<\/a>. Entre las principales conclusiones cabe destacar:<\/p>\n<ul>\n<li>El incremento de un 5% respecto de 2011 en el porcentaje de internautas que utiliza las redes sociales, ascendiendo hasta el 79%.<\/li>\n<li>El 78% de los usuarios de redes sociales lo hace a diario y un 14% genera contenidos propios.<\/li>\n<li>Los motivadores para que los usuarios sigan a una marca son, sobre todo, que les guste la marca y quiera estar informado sobre ella; porque era necesario para participar en alguna promoci\u00f3n; o porque la sigue alg\u00fan amigo.<\/li>\n<li>El 14% de los usuarios afirma haber comprado a trav\u00e9s de redes sociales. Los que no lo han hecho se quejan de que es por falta de oferta.<\/li>\n<\/ul>\n<p>El informe se puede <a href=\"http:\/\/www.iabspain.net\/wp-content\/uploads\/downloads\/2013\/01\/IV-estudio-anual-RRSS_reducida.pdf\" target=\"_blank\" rel=\"noopener\">descargar en formato pdf<\/a>.<\/p>\n<p style=\"text-align: center;\">[slideshare id=15931302&amp;doc=ivestudioanualrrsscompleto-130110060244-phpapp02]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A comienzos de 2013 se publicaba la cuarta oleada anual del Estudio de Redes Sociales del\u00a0IAB Spain y Elogia. Entre las principales conclusiones cabe destacar: El incremento de un 5% respecto de 2011 en el porcentaje de internautas que utiliza las redes sociales, ascendiendo hasta el 79%. El 78% de los usuarios de redes sociales [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[60],"tags":[151,153],"class_list":["post-8618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-se_habla_de","tag-estudio","tag-redes-sociales"],"_links":{"self":[{"href":"http:\/\/conecta13.com\/en\/wp-json\/wp\/v2\/posts\/8618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/conecta13.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/conecta13.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/conecta13.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/conecta13.com\/en\/wp-json\/wp\/v2\/comments?post=8618"}],"version-history":[{"count":1,"href":"http:\/\/conecta13.com\/en\/wp-json\/wp\/v2\/posts\/8618\/revisions"}],"predecessor-version":[{"id":8619,"href":"http:\/\/conecta13.com\/en\/wp-json\/wp\/v2\/posts\/8618\/revisions\/8619"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/conecta13.com\/en\/wp-json\/wp\/v2\/media\/8089"}],"wp:attachment":[{"href":"http:\/\/conecta13.com\/en\/wp-json\/wp\/v2\/media?parent=8618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/conecta13.com\/en\/wp-json\/wp\/v2\/categories?post=8618"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/conecta13.com\/en\/wp-json\/wp\/v2\/tags?post=8618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}